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"I want children to smile.
It they are smiling, they will be relaxed.
If they are relaxed they will be confident.
If they are confident, they will dare to be curious.
If they are curious, they will grow in understanding."
Anne Wood, Co-Creator of Teletubbies and Creative Director, Ragdoll

Watch the Understanding Teletubbies video.


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Teletubbies is crafted with the understanding that little children watch television in a radically different way than older children and grown-ups. The program makes liberal use of repetition, large movement, bright colors and deliberate pace to nurture the development of imagination, thinking and listening skills. The stories are structured so that the child is able to stay one step ahead of the Teletubbies, encouraging emerging abilities of prediction and visualization and, most vitally, developing confidence and self-esteem.

Extensive research, including the use of ongoing focus groups, has guided the development of the series.

Teletubbies provides a new generation of television viewers - the youngest and most impressionable - with the opportunity to feel safe in and enjoy the ever-changing world. This unique series is designed to recognize and provide programming for an audience that truly deserves something very carefully developed.

Here are some ways Teletubbies enriches the learning experiences of young children

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  • Uses Comedy to Stimulate Thinking

  • When a child laughs at Teletubbies, you can be sure that he or she is following the story and, more importantly, making sense of what is happening on-screen.

  • Encourages Speech

  • The Teletubbies' speech is based on the first words of children aged one year to 18 months. Response testing shows that children treat the Teletubbies a little bit like younger siblings, calling out to correct them or telling them what to do.

  • Encourages Listening

  • Teletubbies "stop and listen" whenever they hear the narrator. When a voice trumpet appears the Teletubbies focus all of their attention on it, drawing the child to listen to a special story, rhyme or sound.

  • Teaches through Repetition

  • In Teletubbyland, things happen again and again, giving a child time to discover patterns of cause and effect, allowing a child to anticipate what will happen next.

  • Promotes Affection

  • Teletubbies love each other very much. They love big hugs best of all.

  • Increases Confidence

  • The pacing and repetition of Teletubbies engages children in practicing fundamental skills and concepts again and again. Successfully anticipating what comes next, predicting, is an important aspect of building a sense of "I can do it!"

  • Builds Self-Esteem

  • Children are more engaged by programs in which they can see themselves, whether by identifying with characters or with a situation. In Teletubbies, the inserts of real children doing real things allow young viewers to see children like themselves in a variety of experiences and situations.

  • Encourages Movement

  • Teletubbies love to dance, jump, stretch, roll and run. Watching them is not a passive activity - children like to join in. Teletubbies helps to promote body awareness and encourages children to participate in active play.

  • Celebrates Individuality

  • Even though the Teletubbies share in the fun together, they have strong and different individual identities. Young children see that it's acceptable to be different and have separate interests from the crowd.
    Teletubbyland
    © Ragdoll Limited 2004.

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