Here's our nutshell review of "Fame": it's fluffy but fun to watch, with some great messages about diversity and working hard to achieve your dreams. We enjoyed the musical numbers, especially the new version of "Out Here On My Own." If you're into the performing arts at all, you'll have a great time. But that's not what we found so intriguing about it.
Even though "Fame" is rated PG, some of what happens -- underage drinking, swearing, things like that -- isn't appropriate for younger tweens (those younger than, say, 11). It really made us think about why pre-teens often flock to movies that aren't truly right for them.
Are you going to see "Fame"? Is that because ads for it are everywhere -- on TV, online, outdoors, in movie trailers? Is it because you loved "High School Musical" and are hoping it's got the same magic? Or maybe all your friends are buzzing about it and it seems like the flick to see right now.
These are things we'd love to hear about, because it's interesting to look at how we respond to media marketing campaigns, especially when it comes to TV and film. Advertisers know that tweens are a huge audience and have a lot of money to spend on entertainment and products, so they target the 9-13 age group pretty heavily. But pre-teens are tough to pin down, because most of what you're into has to walk a fine line between being too "babyish" and too "grown up."
Some other ideas to ponder: What goes into your decision to see something? Do you try to find out whether there's anything in it that's too mature, scary, or just not up your alley? Do your parents automatically let you see any movie that's rated PG, or do they do some research first? And are you more likely to buy your ticket because it's got some "questionable" moments? Hmmmm...
IML's Rating: B-