The Ready To Learn Initiative Research

Cell Phone Study: Learning Letters with Elmo

In a spring/summer 2006 evaluation of the educational effectiveness of cell phone video streaming technology, parents reported an increase in their children's knowledge of the alphabet, and in their own initiation of literacy-related activities with their children, suggesting a promising new tool to increase early literacy skills. The evaluation was designed to assess the level of acceptance of cell phones as a medium for delivering educational content to parents of preschool children and to assess any effects and differences between participants living in households at or below the poverty line and those living above the poverty line. The PBS KIDS Ready To Learn Cell Phone Study: Learning Letters with Elmo found the video content and delivery pairing made the most impact among those participating households at or below the poverty level, compared with those living above the poverty line.

The PBS KIDS Ready To Learn Cell Phone Study: Learning Letters with Elmo was developed in partnership with Sesame Workshop, Sprint, WestEd and GoTV Networks. The study was part of the U.S. Department of Education's Ready To Learn-funded literacy initiative, in partnership with PBS and the Corporation for Public Broadcasting (CPB).

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PBS KIDS: Raising Readers