About PBS KIDS Raising Readers

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The Ready To Learn Initiative

Kids love to learn. PBS KIDS Raising Readers is a national literacy campaign, and part of the Ready To Learn initiative, focused on building reading skills at home, at school, in child care, and in the community.

Funded by a Ready To Learn grant from the United States Department of Education, the Ready To Learn initiative is developing engaging PBS KIDS Raising Readers television programs, exciting games, playful Web sites, and easy-to-use learning resources for kids, parents, caregivers, and teachers—all with the goal of helping children ages 2 to 8 get ready to read.

All Ready To Learn initiative efforts incorporate the latest research about the most effective ways for kids to build reading skills, with a special emphasis on the needs of children from low income families. The Ready To Learn initiative is a cooperative agreement of the U.S. Department of Education, the Corporation for Public Broadcasting (CPB), PBS, and the Ready To Learn Partnership (RTLP). PBS member public television stations nationwide are important partners in the Ready To Learn initiative.

Between the Lions, Sesame Street, SUPER WHY, and WordWorld continue to be part of the PBS KIDS Raising Readers programming, and fun new shows are on the way!


  • Research proves Super WHY! Helps Children Learn to Read

    Hit PBS KIDS® Series Boosts Literacy Skills for Preschoolers Through Interactive Storybook Adventures and Unique Educational Approach on TV, Online and in Communities.
    Read the press release [PDF]

    Read the summative evaluation (PDF).

    Study Shows Greatest Skill Enhancement for Children from Low-Income Families

  • PBS KIDS Island Selected as “Editor’s Choice” By Children’s Technology Review
    Read the press release [PDF]

    Leading authority on children’s technology products honors www.readytolearnreading.org for free literacy games and resources

PBS KIDS: Raising Readers