The Walkmen and their Car Commercial
The rock group The Walkmen have a song called "We've Been Had," which was used in a Saturn car commercial. Don't Buy It had a chance to talk to Hamilton Leithauser, the lead singer of The Walkmen, and ask him about this experience.
DBI: Why did you decide to use your music in a commercial?
Hamilton: The main reason was money. The money from Saturn gave us the chance to make more music. Selling songs to advertisers was a way for us as an independent band to make extra money and spend time concentrating on music and not have to work at another job.
DBI: Have any other companies asked to use your music?
Hamilton: The Gap also asked us for our music. But, we said no.
DBI: What made the band choose Saturn and not the Gap?
Hamilton: The whole process with Saturn seemed to be far more innocent then with the Gap. Saturn came to us with the complete commercial and we only used a small part of our song. With the Gap, it seemed to be more about our image and not the music.