One of the earliest jingles was created by Pepsi in 1939. This memorable melody spurred other companies to create their own jingles.
These days, advertisers have gone beyond jingles and often use pop and alternative music in commercials.
Fans of a certain type of music might relate better to a commercial that features that music. For example, Sprite commercials use a lot of hip hop music. And, Sprite is hoping that hip hop fans will buy their soda because of that.
Consider Britney Spears' commercial for Pepsi. Who do you think might enjoy this commercial? Click on the button to the right to watch the video.