Site PhilosophyThe ARTHUR Web site is the online companion to the popular ARTHUR television series airing daily on PBS Kids. Like the show, the site targets kids between the ages of four and eight. It supports the same educational goals as the program: literacy and the modeling of positive social and problem-solving skills. The ARTHUR Web site first launched in 1996, and was originally conceived as a place where kids could interact with Arthur's World and the characters that inhabit it. The strength of that original concept was confirmed during user research in preparation for a major site redesign in 2001. That redesign led to a strengthening of this character-based approach, and a redefinition of the site's structure into one that young users can navigate easily and independently. The site averages approximately 3.3 million visits per month. Our online and printable games are both engaging and educational. While many features are designed to promote independent play, there is much here for parents and kids to do together, as well as a wealth of information for educators and caregivers. The site usually kicks off each new season of ARTHUR with the launch of a brand new interactive game, as well as postings of the season's related lesson plans and resources. New games and activities launch to the site throughout the rest of the season on an ongoing basis. The ARTHUR Web site and outreach materials are produced by WGBH Boston. The ARTHUR television series is produced by WGBH Boston and Cookie Jar Entertainment Inc. |
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